I am Kelsang Butok and I was born in Tashi Gang Tibetan Camp of Lodrik Settlement, Nepal. I have done my under graduation in English and Sociology. I am currently pursuing my Post Graduation in Sociology in Prithivi Narayan Campus, affiliated to Tribhuvan University in Nepal.
Online digital marketing has become a critical part of a business in the world lately and the demand for a content writer, online promotion advertisers, blogger and data analyst, have skyrocketed consequently; and with handsome packages. Nepal is no new to this newfound marketing strategy and consumers are immersing themselves more often into online shopping to save time and to avoid hassles of a commute. Rising to the occasion of this new trend, I ran my own little online business for a year. My experiences from the online business made me realize that I have the acumen to build a career in business provided I put in more efforts and hone my online marketing and networking skills. This is precisely why I applied for a three-month short-term course in Digital marketing and decided to make the best use of the three months’ vacation I have from college. I have started the course in May at Excel Range Media Group in New Delhi and I am particularly interested in learning content writing, professional blogging techniques, and report writing skills which I believe; are the basic requirements for any nascent project, to begin with.
My first module of the course was of Search Engine Optimization (SEO). In this course, I learned about ‘On page and off page SEO’ and its types. I also learnt about tools of On-page SEO like Key-word planner, GT Metrix, SEO audit, Semrush, Serpstat, Google Trends, SEO Quake and on Off-page SEO. I was also taught about Social Bookmarking, Directory Submission, Blog Submission, Search Engine Submission, Forum, Classified, Article Submission, PPT, and PDF in the first month of the course and; currently, I am studying Social Media Optimization-SMO.
I am aware that we, Tibetans have (innate business skills, if I may say so) but I really want to advise our Entrepreneurs to take vantage of digital marketing and expand their business spheres.
I am very grateful to Empowering the Vision for helping me finance this course that I was eager to learn and passionate about. I would like to encourage other students to take courses such as this to build options for different careers in life. One can become a freelance blogger, SMO Executive, SEO Specialist, Content writer, Digital Marketing Manager to a name few after studying Digital marketing course. I look forward to studying/spending two more months on the course.